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THE JOURNAL


How to Style Flowers at Home
Less about rules, more about developing an eye for what works. Most people underestimate how much difference a well-placed stem can make to a room. And most people overcomplicate it. Styling flowers at home isn't about following a formula, it's about understanding a few simple principles and then trusting your own judgement. Here's how we think about it. Start with the vessel Before you think about stems, think about what they'll sit in. The vessel does as much work as the fl
3 min read


On Flowers, and Why They Matter
A note on what we believe, and the thinking behind everything we do. I started Harper & Bloom with a clear belief: that flowers should feel considered, not convenient. That the way something is chosen, arranged, and presented reflects the care behind it, and that care, more than anything else, is what makes a gift or a space feel meaningful. It sounds simple. In practice, it shapes everything. It's why we don't work with filler stems just to make an arrangement look full. It'
2 min read


How to Fluff Pampas Grass
Getting the most out of your dried stems — naturally and without fuss. Pampas grass is one of those rare things that improves with age, if you know how to look after it. Fresh from the box, though, the plumes can arrive looking a little flat and deflated, pressed close together from packaging and delivery. It's a common first impression that doesn't reflect how the stem will actually look once it settles in. The good news is that getting pampas to open up is straightforward.
2 min read
This is where we share what we know. From care guides and styling ideas, to the thinking behind the way we work. No filler, no noise, just things we hope you'll find genuinely useful.
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